Events

Japanese Food & Restaurant Expo 2026

“The largest Showcase of Japanese Food, Beverages, and Specialty Supplies for Food Service Professionals”

September 19th, 2026

10AM–4AM

METROPOLITAN PAVILIAN ALTMAN BUILDING
(125 West 18th St., New York, NY 10011)

Showcasing more than 2000 products.
Special event-day only deals on food and beverage products.
Meet 40+ Japanese Sake Brewers, Beer Brewers, and Shochu Distillers.
Up to 30% OFF all kitchenware, dishware, and Japanese knives.
Custom knife engravings by Michiko Kubota from Sakai Takayuki

REGISTRATION COMING SOON

GENERAL INFO FAQ

Mutual Trading Japanese Food & Restaurant Expo is the largest showcase of Japanese food, alcohol beverage, and restaurant supplies, and is the principal meeting place for food-service professionals and suppliers. Hosted annually in Hawaii, New York and Los Angeles, the expo attracts thousands of food retailers, food-service business owners, trade professionals, and chefs.
This is a trade show for professionals. No one under 18 is allowed.
No pets are allowed, this includes emotional support animals. ONLY legal service animals are allowed.
The Expo is not open to the general public. It is strictly a business to business only trade show, open exclusively to professionals in the foodservice industry.
Attendees are responsible for own parking fees. Public parking is available near the event site.

REGISTRATION FAQ

The Japanese Food & Restaurant Expo (JFRE) is a business-to-business trade only event, exclusively for professionals in the foodservice industry. Attendance requires a Mutual Trading account, and the event is not open to the general public. All attendees must be at least 18 years old. Thank you for respecting the professional nature of our event.
Yes, please use your customer account number to access registration form. If you are in the foodservice industry and interested in attending but do not have an account with us, please open an account with New York Mutual Trading.
Pre-registration is highly recommended. On-site registration is limited and requires additional personal information. Please have your customer account number ready. We anticipate longer wait times. Please be sure to register in advance for a smoother and faster experience.
Yes, you may register more than one attendee from one establishment. Each guest will require full registration submission.
Name badges will not be mailed. Please bring your email confirmation which shows the QR code ticket to the on-site registration area to pick up your badge. It is mandatory for access to the show floor and meeting rooms.
Please contact your sales representative to modify your registration details.
We will resend the confirmation, including the QR code ticket, to your registered email 1-2 days before the event. Alternatively, you may also contact your sales representative.
No, badge sharing is not allowed.
This is a B2B industry only trade show. Please send any media/social media requests to: ny.event@mutual.us

DIGITAL ORDER FAQ

No, the digital order system is designed for smartphones only, including iPhone and Android devices.
No, the listed prices are for reference only. They do not include sales tax for taxable items, CRVs, or items sold by weight.
Each booth also displays a web address above the QR code. Enter that address into your browser to access the order page.
If you cannot scan your badge QR code, tap “If you cannot scan, click here to enter Customer No.” Then carefully enter the customer number located under your badge QR code and tap “Authenticate.”
The system limits orders to 10 cases per item and 200 units per item. To request additional quantities, please note your request in the comment section during checkout.
Payment is processed the same way as your usual shipment from Mutual Trading. Orders cannot be paid for at the event, except for Aoki Hamono and select MTC Kitchen items, which requires payment directly at the booth.
Access is available only to current Mutual Trading customers or potential customers. If you believe you should have access but cannot log in, please contact your sales representative for assistance.
Please contact your sales representative to adjust quantities or cancel items/orders.
Delivery timing depends on your sales representative and product availability. Our goal is to deliver all orders within 2–3 weeks after the event.
Ask your sales representative for assistance, or look for support team members wearing an “Order Support” armband around the venue. If neither is available, please visit the Information Center for help.